Harvest Gold -Success story
It all began 1993 In capital city of Delhi . A brand called Harvest Gold was created with objective to provide quality bread to consumers . Earlier we had monopoly of two bread manufacturers Britannia and Modern . Demand was high and supply short hence what ever was produced was bought without any choice .Bread where sold in wax papers .People used to stand in line for hours for delivery vans to get their loaves such was the dominance of Britannia and Modern breads.Other competitors like Bakeman and Tazza Bread were non -existent .
The team of Adil Hassan and Taab Siddiqui then commissioned their plant at Bhiwadi in Year 1993 with the name of Harvest gold foods India pvt ltd. The product was instant hit . This was a case where a local player has taken on Big brand and was leader in the market within span of one - two year of launch .
What differentiated Harvest gold from other brands was
1. Quality of Bread : All varieties from 400gm to 800gm pack had uniform ,well sliced bread neatly packed in transparent packaging .With new baking technology they produced better and uniformed baked breads .
2. Packaging : Harvest gold pioneered transparent packaging where consumer can have a look on product quality without opening the pack . Where as competitors where using wax paper for packaging .
3. Advertising : Harvest gold experimented with English plus punjabi slang for its advertising which made connection with common man .
4. Transportation and Distribution channels where such that bread where delivered on time and without much damage to product . Plastic trays where introduced to carry breads instead of metallic crates .
Who says that you cannot beat the big players . Harvest gold has shown the world that it can be done . Today they cater for 65% of NCR market .
Harvest Gold Industries Pvt. Ltd
RZ-167(1), A-Block, Road No. 4
Mahipalpur Extn., New Delhi - 110037
Land Line: +91-11-43894000, Fax: +91-11-43894050
RZ-167(1), A-Block, Road No. 4
Mahipalpur Extn., New Delhi - 110037
Land Line: +91-11-43894000, Fax: +91-11-43894050
Preserve that packet and contact their sales office for the corrective action and replacement of the same .
ReplyDeleteContact details
HARVEST GOLD INDUSTRIES PVT. LTD.
RZ-167 (1), A-BLOCK, ROAD NO. 4
MAHIPALPUR EXTENSION
NEW DELHI - 110037
CUSTOMER CARE NO.: 011-32451303